EDGE San Francisco

Our sense of smell might be most stimulated during summer. When we process a smell, we return to the event that goes with it. Hence, the acute association between smell and memory. Inhale deeply of the season’s smells - and linger where you land.

Victoria’s Secret Bombshell got three wins at the 2011 FiFi® Awards-considered the "Oscars" of the fragrance industry-including the coveted Fragrance of the Year.

Following the successful unveiling in January 2011, The Elements Showcase-the premiere event for established and emerging visionaries in the field of fragrance design-returns August 15 and 16, 2011.

There are the obvious summer fragrances - you know that bunch: Happy, Eau d’Issey, Cool Water - and they’re no less alluring for being obvious, but here’s our list of five innovative summer fragrances - to supplement your summer fragrance classics.